Kia ora, I'm Sam Straun, an award winning design director, living and working in Wellington, NZ.

Passionate about combining research, statistics, UX & UI design.

Akin

Co-founder of akin, combining AI & UX into surveys to build to create gorgeous data-viz.

Co-founder of akin, combining AI & UX into surveys to build to create gorgeous data-viz.

Co-founder of akin, combining AI & UX into surveys to build to create gorgeous data-viz.

Leading a design team to rethink an entire international brand from a product and UX perspective.

Leading a design team to rethink an entire international brand from a product and UX perspective.

Leading a design team to rethink an entire international brand from a product and UX perspective.

Rethinking the entire IA of the worlds leading IA tool.

Rethinking the entire IA of the worlds leading IA tool.

Rethinking the entire IA of the worlds leading IA tool.

Leading UX research commisioned for ANZ about New Zealanders who cannot use digital

Leading UX research commisioned for ANZ about New Zealanders who cannot use digital

Leading UX research commisioned for ANZ about New Zealanders who cannot use digital